Operations

A luxurious spa pool area with multiple lounge chairs, towels, and side tables with lamps and plants, overlooking a pool with water, illuminated by soft ambient lighting.

Group of women dressed in beige uniforms standing in a modern spa or wellness center lobby, listening to a woman speaking, with natural light and minimalistic decor.

ASPA Operations brings together global expertise, commercial insight, operational precision and wellness innovation.

We do not just launch wellness businesses. We build operations that perform, evolve and endure.

A collection of hotel, resort, airline, and resort logos arranged in a grid pattern.

Leading the ASPA Operations pillar is Kent Richards who brings more than three decades of leadership in spa, wellness and fitness operations.

Having led global spa performance and delivery across major international brands and over thirty facilities worldwide, including as Corporate Director of Spa & Wellness Operations at Six Senses where he shaped operational strategy, performance and guest experience on a global scale. Kent provides ongoing support to optimise performance, enhance guest experience and maximise revenue.

Download our Operations Brochure