The Rise of Social Saunas and Event Spaces
02 December, 2025
Saunas have always been about relaxation and recovery, but a new trend is transforming them into social hubs. Welcome to the era of social saunas. These are not your standard saunas tucked away in a quiet corner. Social saunas are designed as communal wellness spaces where people can connect, relax, and enjoy curated experiences together.
So how do social saunas work? At their core, they combine the traditional benefits of heat therapy with a flexible layout that encourages interaction. Many feature tiered seating, integrated lighting, and adjustable temperature zones, allowing small groups to enjoy a personalised experience or host wellness events. They can be part of a gym, hotel, spa, or even a standalone wellness lounge.
What can social saunas be used for? The possibilities are expanding rapidly. Beyond the traditional relaxation and recovery, they are ideal for group wellness classes, guided meditation sessions, corporate wellness events, or even private gatherings with friends. By blending social interaction with wellness, these spaces create an environment that promotes both physical health and mental wellbeing.
How are social saunas different from normal saunas? Standard saunas focus on individual or small-group relaxation. Social saunas, on the other hand, are designed with connection in mind. The space, lighting, and atmosphere are all curated to encourage conversation, community and shared wellness experiences. They are a lifestyle feature, not just a functional space.
This is where ASPA can help. With our experience in commercial spa and wellness design, we can advise you on introducing social saunas into your facility. From conceptual design to full installation, we ensure the space is not only visually striking but also functional and tailored to your members’ needs. We can help you select the right materials, layout, and features to create an inviting wellness hub that stands out in a competitive market.
Social saunas are more than a trend. They are a chance to elevate your facility, offer a unique experience, and engage your members in a way traditional saunas cannot. If you are looking to add a social sauna to your gym or wellness space, now is the perfect time to explore the possibilities.