Summer Ready: Preparing Your Hotel & Spa for Peak Season in Portugal
28 April, 2025
As Portugal gears up for another sun-soaked summer, hotels and spas across the country are stepping into their busiest (and most profitable) time of year. But the key to a successful peak season isn’t just about being open — it’s about being prepared. Whether you're nestled in the Algarve or perched on the coast of Cascais, here’s how to ensure your property is truly guest-ready.
1. Refresh and Refine Your Facilities
Now is the time for deep cleans, minor repairs, and visual upgrades. Think crisp linen, polished floors, and that extra attention to spa zones — from sauna benches to shower heads. Your guests are coming for rest and rejuvenation, so first impressions matter.
2. Update Your Wellness Offerings
Wellness is no longer a luxury — it’s a travel priority. Additions like cold plunge pools, outdoor saunas, or sensory showers can elevate your spa experience with minimal disruption. Pre-fabricated wellness units, such as garden saunas, can be installed in just a few hours, providing a premium feature with immediate appeal.
3. Review Your Staffing Strategy
The guest experience is only as good as the people delivering it. Ensure your team is trained, schedules are optimised, and seasonal staff are onboarded early. Empower your spa therapists and reception teams with upselling tips for treatments and packages.
4. Streamline Booking and Communication
Clear communication is vital during busy months. Review your digital presence — is your spa menu up to date? Can guests easily book treatments online or through your reception? The smoother the process, the more likely guests will indulge.
5. Create Packages That Sell Themselves
Combining accommodation, spa treatments, and wellness experiences into appealing bundles encourages longer stays and higher spend. Think “Sunset Sauna & Supper” or “Two Nights of Total Reset.”
Final Tip: Think Like a Guest
Walk through your property as if you were arriving for the first time. From the check-in experience to the post-massage tea lounge — are you delivering a five-star summer moment?
With a bit of foresight and a touch of innovation, your hotel and spa can welcome guests with confidence — and ensure they leave planning their next visit.