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I came across a striking statistic recently: by 2030, one in three travellers will choose their hotel primarily for its wellness offering. That is only four years away. When you think about it, the potential is remarkable. The opportunity to increase your hotel’s revenue, elevate your guests’ wellbeing, and strengthen your pride in the experience you deliver is right in front of us.

Wellness is no longer a passing trend; it has become a deciding factor in how people travel, rest and spend their money. Guests are seeking spaces that help them slow down, reconnect and feel restored, and they are willing to pay a premium for thoughtful, well-designed wellness facilities. Whether your hotel is large or boutique in scale, the appetite for meaningful wellbeing experiences is only growing.

This is why now is the moment to act. As we shape our 2026 budgets, it makes sense to invest in the areas that will deliver the greatest long-term return. Positioning your hotel firmly within the wellness sphere not only enhances the guest experience, but also ensures you remain competitive in a market that is rapidly evolving.

If you are considering developing or upgrading your spa or wellness spaces and want to future-proof your offering, ASPA is here to help. Get in touch to explore how we can support your vision and bring a truly exceptional wellness experience to life.