Understanding Wellness: Four Global Forces Driving the Growth of the Wellness Economy
01 April, 2021
In a short time span, wellness has become ubiquitous in media and advertising, public discourse, and private conversations, as well as in purchasing decisions and lifestyle choices all around the world. The promise of wellness as a global industry is garnering the attention of entrepreneurs, investors, and even governments. Yet, the concept of wellness is often not well understood, and the usage of the term can be inconsistent and confusing.
Topics may include: the history of wellness, the global forces shaping its growth, its social and economic implications, important definitions and terminologies, etc. This first paper in the series, Understanding Wellness: The Global Forces Driving the Growth of the Wellness Economy, examines the four macro forces that are propelling consumer demand and the ongoing robust growth of the wellness economy around the world.