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Feeling good: The future of the $1.5 trillion wellness market [By McKinsey & Company]
01 April, 2021

Feeling good: The future of the $1.5 trillion wellness market [By McKinsey & Company]

01 April, 2021

The concept of wellness has been around for a long
time. Remember Jane Fonda workout tapes, neon
legwarmers, and the “cookie diet”? These days,
consumers view wellness through a much broader
and more sophisticated lens, encompassing not just
fitness and nutrition but also overall physical and
mental health and appearance. They also have more
choice in the types of products and services they
buy and the way they buy them.
Our latest research shows that consumers care
deeply about wellness—and that their interest is
growing. In a survey of roughly 7,500 consumers in
six countries,1 79 percent of the respondents said
they believe that wellness is important, and
42 percent consider it a top priority. In fact,
consumers in every market we researched
reported a substantial increase in the prioritization
of wellness2 over the past two to three years.