COSMOPROF Trends 2018
17 March, 2018
Introducing COSMOPROF TRENDS curated by BEAUTYSTREAMS, the renowned global beauty trends forecasting agency.
The report showcases select products to be exhibited at COSMOPROF WORLDWIDE BOLOGNA 2018, and expands on the latest beauty trends they represent.
The beauty industry is constantly changing and moving forward. Behind every innovation, there are macrotrends and key drivers which shape it. Each year, Cosmoprof presents its official Cosmoprof Trends Report to highlight directional products from exhibitors. Join BEAUTYSTREAMS for an exclusive insight into the Cosmoprof Trends Report for 2018. In a panel discussion with experts Vittorio Giomo, Iris Martin, and Anne-Catherine Auvray, BEAUTYSTREAMS will examine the societal and market movements that will impact categories such as color cosmetics, skin care, personal care, nails, hair, fragrance, and packaging.
Consumers are being encouraged to exercise their bodies and brains, while health and wellness is seen as an integral part of daily life from a physical and emotional standpoint. Beauty brands are formulating products and positioning themselves to better align with these interests in order to meet the unique needs of active consumers.
Product benefits claims, protection claims and ergonomic packaging all take centre stage for brands looking to capitalise on the Athletic Beauty trend. We see products that shield the hair and skin from exposure to pollution, ultraviolet (UV) and infrared (IR) light; make-up and gym bags filled with rubberised packaging that stays in pristine condition and exercise clothing that sends skin temperature and hydration levels directly to smartphone apps, with instructions about which products to release into the skin.